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Hey
Amber Grant!
Our Marketing Plan
Goals:
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Help inform others of the new legislature to those who have not been made aware
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Gain new clients:
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250+ child care centers (averaging 10 lead samples)
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35+ charter schools (averaging 40 lead samples)
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3+ school districts (averaging 200 - 1,000 lead samples)
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Target Audience:
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Child care centers - Business Owners
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Charter Schools - Directors
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School Districts - Facility Managers and Health & Safety Coordinators
Budget: $1,450
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Mailing: $1,000
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Printed Materials: $450
Awareness
Extending your reach to as many people as possible.
Local News Media
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Receive public interest
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Get parents asking questions
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High density news outlets:
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Twin Cities - Star Tribune
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Duluth - Duluth News Tribune
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Rochester - Post Bulleting
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Hennepin County - SW Media
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Direct Mail
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2,750 Child Care Centers
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350 Charter Schools
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QR code for tracking conversion
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Messaging
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Primary - New law
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Secondary - Our services
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Cold Calling
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Large School Districts
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Facility Managers
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Health & Safety Coordinators
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Child Care Center Chains
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10+ more centers
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Interest
For people who's interest are peaked and want to learn more.
Landing Page
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Dedicated page to just lead testing in schools and childcare centers. Lead Page
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Walks through process from beginning to end
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Explores options they have on how to go about testing
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Lists resources for further detail if interested
White Papers
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What the new law is and how to interpret it
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What is lead in drinking water and what you can do about it
Exterior Resources
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Gives resources from The Minnesota Department of Health
Conversion
Those that have any final questions on their mind or those ready to buy.
Call
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For those that prefer to talk things through.
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Staff member ready to answer any questions and set up testing services
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Link to our email that prompts them with information that will help us serve them better
Order Online
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For those that have found everything they need they can buy directly online from us. Their sample kits, instructions and paperwork will all be mailed within 2-5 business days.
Loyalty
Making people not just glad they did it, but glad they did it with you.
Experience Survey
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Clients receive 10% off testing services if they give us important feedback
Reminders
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Clients receive reminders when they are due to retest
Meet The Team
Mollie Schmieg
Co-Owner I Office Manager
Team Member since: 2020
What makes TCWC special?
"The level of service we give to our clients is pretty amazing. We're on a first name basis with almost all of our clients and really go above and beyond for them."
Mollie is the third generation of this family owned laboratory. She has been with the team full time for over four years now and has been working part time ever since she was in high school. Mollie has experience as a marketing specialist and project manager prior to working at TCWC and puts those skills to use as the Office Manager. She loves being outside with her 4yr old and 2yr old, finding new playgrounds and hiking trails.
Frances Turner
Co-Owner I Laboratory Manager
Team Member since: 2018
What makes TCWC special?
"Our commitment to not only high quality results but also to outstanding customer service and meaningful client relationships"
Frances has been a dedicated member of the TCWC team since 2018 and has been the Laboratory & Technical Director since 2021. With a degree in Environmental Science from the University of Portland, Oregon, her passion for interdisciplinary work drives her many contributions. Frances is always looking for ways to optimize best lab practices and hold TCWC's quality control program to the highest standard. Outside the lab, she enjoys exploring the Twin Cities' vibrant food scene, lakes, and parks as well as trying new recipes and playing beach volleyball.
Bill VanArsdale
Client Relations
Team Member since: 1972
What makes TCWC Special?
"The time we spend with our clients. Large labs don't have the time or capacity to relate a clients test and how it will effect them. Our staff has and always will focus on giving clients a full understanding of their concerns and what services they need"
Bill VanArsdale has been with TCWC for 52 years and owned it for over 40 years with finally retiring in January of 2024. Bill worked closely with his father back when they focused on testing boilers and furnaces. Bill saw potential though in testing drinking water. The company slowly transitioned to soley focusing on drinking water and has specialized in it ever since. Bill has done an amazing job cultivating relationships, keeping pace with technology and quality control. He is now enjoying the fun parts of the job - chatting it up with clients in the field and reading his morning paper.
Kirsten Semmer
Laboratory Analyst
Team Member since: 2024
What makes TCWC special?
"I really value working for a small, women-owned lab with long-standing client relations and a commitment to its community."
Kirsten has been a part of our team since January 2024 with a Bachelor of Science in Ecology, Evolution and Behavior from the University of Minnesota. Kirsten has been catching on quickly and self-initiating to learn as much as possible, focusing on the chemistry aide (both organics and inorganics). Outside of the laboratory, Kirsten loves hiking and spending time outdoors, illustration, and animals. She resides in Minneapolis with her partner and their two cats.
